Have you ever wondered what the fuss is about collagen? Is it necessary to apply, and will it benefit your skin? Collagen is a protein found naturally in your body, primarily in your connective tissue such as bones and skin. It provides the structure to your skin. Collagen makes up 75% of your skin’s dry weight. As we age, our body produces less collagen; therefore, you will discover more wrinkles and less elasticity – less plumpness. Generally, skin becomes thinner also as you age due to the reduction in collagen. So it’s an essential ingredient in our skin.